Hi. I'm George.

Since 1996, I've created, designed, and led products used by millions of people. I specialise in strategy and design for cultural heritage.

My email address is glow at this domain, but without the "w", and here's my CV on LinkedIn.

Today

Deep Keep logo I live in London where I have co-founded Deep Keep with Dan Catt. We work on building the infrastructure and community to preserve the world's recent digital past.

At Deep Keep, we launched a new protocol, KeepRight, to help you record and share your wishes for your digital material once you can no longer look after it. We are also building a product called Daybook, to record the why of work, not just the what.

I am proud to hold a research associate position at Edinburgh Futures Institute, University of Edinburgh, and a fellowship at Library Futures at Berkman Klein Center for Internet & Society at Harvard University.

Before

In 2022, I invented and established the Flickr Foundation, dedicated to preserving Flickr as a record of shared human experience. As well as growing the team and securing funding, I created concepts including the 100-year plan and Data Lifeboat to preserve 'slivers' of Flickr with care and use front-of-mind. I made myself redundant in 2026 to try to extend the runway of the Foundation to survive the havoc wrought by the 47th US President and his supplicants.

Before that, I ran two small businesses in the UK.

The first is a small batch hardware CIC called Museum in a Box. There's a Box on every continent except Antarctica, and our biggest flock of 75 Boxes is at the Royal Mint Museum in Wales. They've developed a fantastic rental program offering reminiscence Boxes for any care home in the UK to borrow. I'm also very proud there's a Box in a permanent gallery in the Smithsonian Institution, which was also one of our first clients. The company still lives, and is run by my former business partner, Adrian.


 

The other company was Good, Form & Spectacle, which was mainly focused on cultural heritage projects. Through G,F&S, I worked with clients like The British Museum, Wikimedia Foundation, Wellcome Trust, MoMA, and Het Nieuwe Instituut. This company has closed now, but some of the work still lives online.

screenshot of the Waddesdon Bequest website I designed
Explore the Waddesdon Gallery at the British Museum

Writing

  • I self-published a book called If Only The Grimms Had Known Alice which reshapes classic fairy tales to include female characters. Today the kids call it gender-swapping.
screenshot of one of the book's illustrations'

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